Meta recently changed how it labels AI content. The old “Made with AI” tag caused confusion. Now, they use “AI Info” instead. Let’s break down what this means for you.
Why the Change?
The old label wasn’t clear enough. People weren’t sure if it meant the whole thing was AI-made or just parts were edited with AI tools. Meta spokesperson Kate McLaughlin explained:
“‘AI Info’ can cover content that was made and/or changed with AI. We hope this fits what people expect better, while we work with other companies to improve the process.”
What Does “AI Info” Mean?
This new label is broader. It tells you AI was involved somehow, but doesn’t say exactly how. When you click the label, you’ll see more details. It might explain:
- If AI made the whole thing
- If AI tools were used for editing
- What kind of AI was involved
What Gets Labeled?
Meta focuses on stuff that looks real but might not be. This includes:
- Deepfakes: Videos where faces or voices are swapped
- AI-made images: Pictures created entirely by AI
- Heavily edited images: Where AI changed a lot
What Doesn’t Get Labeled?
Not everything touched by AI gets the label. Simple filters or AI that makes pictures clearer might not be tagged.
Is This Enough?
AI is everywhere now. It’s in art, videos, and even voice clips. Meta wants to help you know what’s what. But it’s tricky. As Meta said:
“Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context”
Some worry these labels might not be enough to stop fake news or deepfakes. The tech to spot AI content isn’t perfect yet. Tools like C2PA were supposed to make it easier to tell real from fake, but we’re not there yet.
What It Means for Creators and Users
If you make content, you might want to say if you used AI. This helps build trust. As a user, the “AI Info” label lets you know when AI might be involved. It’s a heads-up to think twice about what you’re seeing.
